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Bulgari Studio: A selection of Bulgari's B.zero1 rings in various designs, featuring a combination of rose gold, yellow gold, and silver bands, some accented with pavé diamonds. The rings are artfully arranged, overlapping each other against a white background with the faint embossed Bulgari logo, showcasing the luxury and craftsmanship of the pieces.

Bulgari Studio: Unleashing Creative Synergy

Think big, look far ahead and always be audacious

Embark on a journey of bold imagination and boundless creativity with Bulgari Studio. For over 140 years, Bulgari has stood at the forefront of Italian excellence, redefining aesthetic norms with fearless innovation. Today, we introduce Bulgari Studio, a beacon of creative fusion that transcends boundaries across disciplines and imaginations. This dynamic platform fosters collaboration and experimentation, where Bulgari’s heritage of innovation converges with the brilliance of contemporary creatives, shaping the future narrative of its iconic collections.

Discover the tales of audacity and ingenuity with B.zero1, Bulgari Bulgari, and Bulgari Tubogas – each a testament to Bulgari’s revolutionary spirit, transforming the realms of jewellery and timepieces. Through Bulgari Studio, visionaries from various sectors dive into a world of endless inspiration, reimagining these iconic symbols with fresh, groundbreaking expressions.

The Grand Reveal in Seoul

Bulgari Studio makes its grand entrance in Seoul, a hub of creativity spanning art, fashion, and innovation. The Théâtre des Lumières, on 14 March, will become an immersive playground that challenges and expands our understanding of design and creativity. The spotlight shines on B.zero1’s legacy of creative freedom, alongside other emblematic innovations like the Bulgari Roma bag and Bulgari Bulgari watches, encouraging a vibrant exchange of ideas and artistic exploration.

  • An exquisite stack of Bulgari's B.zero1 yellow gold rings displayed on a white backdrop with a subtle embossed logo, showcasing the intricate design and opulent finish characteristic of Bulgari's luxurious craftsmanship.
  • A duo of Bulgari's rose gold B.zero1 rings, one lavishly detailed with diamonds, alongside a neat stack of plain and diamond-studded bands, set against an elegant embossed logo background, illustrating the refined elegance of Bulgari's creations.
  • Two vertical bars of Bulgari's signature rose gold and diamond-studded bracelets, aligned against a white backdrop with a prominent embossed Bulgari logo, exemplifying the brand's timeless design and luxurious allure.
  • A balanced composition of Bulgari's B.zero1 rings in rose gold, silver, and yellow gold, some adorned with diamonds, on a pristine background with a delicately embossed logo, embodying the harmonious blend of innovation and tradition.
  • A solitary Bulgari B.zero1 ring in silver, its band partially encrusted with a lavish spread of diamonds, presented on an embossed logo background, capturing the essence of Bulgari's commitment to exceptional quality and artistic design.
  • A selection of Bulgari's B.zero1 rings in various designs, featuring a combination of rose gold, yellow gold, and silver bands, some accented with pavé diamonds. The rings are artfully arranged, overlapping each other against a white background with the faint embossed Bulgari logo, showcasing the luxury and craftsmanship of the pieces.A selection of Bulgari's B.zero1 rings in various designs, featuring a combination of rose gold, yellow gold, and silver bands, some accented with pavé diamonds. The rings are artfully arranged, overlapping each other against a white background with the faint embossed Bulgari logo, showcasing the luxury and craftsmanship of the pieces.

Digital Unveiling by Antoni Tudisco

Kicking off in Seoul, Bulgari Studio’s digital campaign launches globally on 1 March, crafted by Antoni Tudisco. Focusing on the iconic B.zero1 ring, Tudisco’s art transcends the ordinary, inviting viewers into a world where the lines between reality and imagination blur. His unique interpretation highlights the ring’s endless potential for reinvention.

Seoul: A Meeting of Visionary Minds

At the Théâtre des Lumières, Anyma and Sadeck Berrabah bring their extraordinary talents to the fore, blending music, dance, and visual arts to create a mesmerizing narrative that pays homage to the B.zero1’s design ethos yet ventures into uncharted territories. An installation in Seoul, accessible from 12 to 31 March, showcases this synergy, symbolizing a journey towards endless possibilities for those daring to envision the future.

Anyma and Sadeck Berrabah bring their extraordinary talents to the fore at Bulgari Studio

As Bulgari Studio embarks on this exciting venture, it invites creative minds across the globe to join in its exploration throughout 2024, promising a year of unparalleled innovation and artistic collaborations.