Greeting different needs and changing functions of the space, Entropia is designed by Ofist a global design studio from Istanbul, Turkey. Hosting three luxury watch brands Cartier, Panerai and IWC, Entropia is located at St. Regis Hotel Nişantaşı, Istanbul.
In a world where a watch is just for checking the time is so from the past, timepieces are more valuable now than ever before. Exclusive pieces are often worn as accessories and jewels, they are still vibrant, creating their own communities, gathering their own crowds with similar interests and tastes.
Entropia is designed to be an exclusive lounge, to be a meeting point for a self-proclaimed exquisite crowd. A gathering spot in a new era where the watches are no longer sold in horology boutiques. A place to experience something different at every visit.
The interiors are designed as a blend of Art Deco timelessness and the French elegance. Classic materials like brass, marble, walnut wood, wallpapers, mirrors, fabrics, and handmade ceramic tiles are used, familiar to this distinguished world.
Mixing haute horology with art and design, Entropia has three main spaces; a meeting room enclosed by an elegant library, a cosier lounge area called as Da Vinci Room and a Collectors’ Room for VIP gatherings. Entropia has become a place where time stops, for a time like never before and an experience you will never ever have again.
Photography: Ali Bekman