Experience the Fusion of African Heritage and Luxury at Decorex Cape Town
Prepare to be dazzled by the legendary South African fashion and lifestyle brand, MAXHOSA AFRICA, as they showcase their latest ranges at Decorex Cape Town. Fresh from a successful presentation at Paris Fashion Week in March 2024, MAXHOSA AFRICA is set to transform the CTICC with their distinctive use of pattern and bold colour palettes.
Founded by the visionary Laduma Ngxokolo, MAXHOSA AFRICA is renowned for translating the beauty, culture, language, and aspirations of African people into luxurious fashion and lifestyle products. For over 13 years, the brand has been a beacon of African heritage and contemporary design, earning numerous accolades worldwide. Yet, for Ngxokolo, it’s not the awards that drive him but the conviction to celebrate African culture through his designs. “Accolades don’t mean much to me if I am not truly living and progressing my conviction. It is the greatest source of purpose that makes me feel alive,” he says.
Exclusive MAXHOSA AFRICA Outdoor Seating Area
At Decorex Cape Town, visitors can immerse themselves in an exclusive MAXHOSA AFRICA outdoor seating area. This stunning installation features their latest collection of umbrellas, cushions, and homeware items, all showcasing the brand’s iconic patterns and vibrant colours. It’s an unmissable display of African luxury that highlights the brand’s commitment to craftsmanship and cultural expression.
VIP Lounge: A Sanctuary of Style
Trade guests are invited to the VIP lounge, where MAXHOSA AFRICA will curate their newest lifestyle range of locally made woven rugs and cushions. This exclusive space offers a serene retreat amid the hustle and bustle of the fair and is a testament to the brand’s dedication to creating sophisticated and culturally rich environments. While primarily for architecture, interior design, and decor professionals, the VIP lounge is accessible to the public and promises an inspiring experience.
From Fashion to Homeware: A Local Success Story
MAXHOSA AFRICA’s journey from a fashion label to a comprehensive lifestyle brand is a true South African success story. Founded in 2010, the brand originally aimed to create modern knitwear inspired by traditional Xhosa beadwork for amakrwala (Xhosa initiates). Ngxokolo’s vision of celebrating traditional Xhosa aesthetics through premium knitwear has since evolved, capturing the hearts of global fashion markets and expanding into standout homeware solutions.
Since I started my journey into the fashion industry in 2011, my ultimate objective was to establish a luxury institution that showcases the culture, greatness, and beauty of the African continent. It gives me a great sense of fulfilment to realise that we are only in the beginning stages of our conviction.
Laduma Ngxokolo, MaXhosa Founder
Don’t Miss Out!
Witness the remarkable fusion of African heritage and contemporary luxury at Decorex Cape Town. Follow @maxhosalifestyle (homeware) and @maxhosa (fashion) on Instagram for a sneak peek into their latest collections. Secure your tickets online at Decorex Howler and stand a chance to win exciting prizes. Early birds will enjoy a R10 discount and a 10% Samsung.com voucher for the first 2,000 online purchases.
Essential Information for Decorex Cape Town
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Show Times:
- Thursday 6 June: 10h00-18h00
- Friday 7 June: 10h00-18h00
- Saturday 8 June: 10h00-18h00
- Sunday 9 June: 10h00-17h00
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Venue:
- CTICC 1, Convention Square, 1 Lower Long Street, Cape Town, 8001, South Africa
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Tickets:
- Online: Adults R140, Pensioners/Students R110, Trade R140, Children R30, Children under 2: Free
- At the Door: Adults R150, Pensioners/Students R120, Trade R150, Children R30, Children under 2: Free