Kokaistudioswas commissioned to renovate and upgrade the third-floor, contemporary womenswear department, in a second project for Réel in Shanghai, a high-end shopping mall located on West Nanjing Road.
On identifying the visibility and general layout, the designers injected layers and partitions into the previously messy shop floor, this helped create rhythm and pace, while inviting discovery. Combining a solid core, mineral-inspired PVC with brushed stainless steel finishes, all realized in neutral tones to best showcase the products themselves, the result fits seamlessly within the mall’s wider context, creating continuity and refinement.
Visibility was a key challenge: with sole access to the floor via central escalators, visitors could see the entirety of the space immediately on arrival. With views through to the dead-end beyond, as well as each and every tenant island in between, the original layout offered little in the way of intrigue, few incentives for discovery, and limited possibilities for flow
Kokaistudios’ brief extended to renovating the entrance area to the third floor’s VIP rooms. In order to connect to the wider space, designers sought to echo the rhythm of the main shop floor, by way of a corridor of alternating stainless steel surfaces and metal mesh panels, framing side-lit white plaster walls behind. Framed by the end of the corridor, the mall’s logo – a gingko leaf, realized in brass and positioned above the section’s information desk – becomes a striking design feature of this exclusive area.
Working within a minimalist color palette and a defined range of materials, the renovation brings an elegant simplicity to this previously chaotic space. With rhythm and pace created by its staggered gates – or ‘windows of curiosity’ – the new design lends order, intriguingly offset by purposefully concealed areas and unexpected angles.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.