Rolls-Royce makes its mark at Paris Fashion Week, celebrating creativity, personal expression, and a shared love of craft and colour.
Paris Fashion Week is synonymous with vision, individuality, and global cultural influence. This year, at the Menswear Spring/Summer 2026 shows, Rolls-Royce Motor Cars blended seamlessly into the Parisian scene, offering transport to runway events and exclusive afterparties in their striking Spectre and Cullinan models.
According to Phil Fabre de la Grange, General Manager Bespoke at Rolls-Royce Motor Cars, the brand shares Paris’s enduring elegance and creative energy. “Paris Fashion Week is a celebration of vision, creativity and individuality – values we share deeply at Rolls-Royce,” he says.
The week featured a curated fleet of Black Badge Cullinan and fully electric Spectre models, ferrying leading designers, artists, and tastemakers across the city. These vehicles embody Rolls-Royce’s dedication to innovation, craftsmanship, and personal storytelling – qualities that resonate with the world of haute couture.
Fashion has long inspired Rolls-Royce’s Bespoke creations. From colour palettes influenced by designers (as with the “Cullinan – Inspired by Fashion” editions) to collaborations with iconic maisons such as Phantom Oribe, the marque integrates couture-level techniques like embroidery and layered materials into its one-of-a-kind commissions. Whether these designs reflect fashion’s avant-garde or simply a client’s personal vision, they’re always crafted to tell a unique story.
Technical Highlights
- Black Badge Cullinan: Combined CO₂ emissions 380–363 g/km; Fuel consumption 16.8–16.0 l/100 km.
- Spectre (electric): Power consumption 23.6–22.2 kWh/100 km; Range up to 530 km; CO₂ emissions 0 g/km.
