Introducing the Toric Collection by Parmigiani Fleurier

A New Era in Luxury Watches

Parmigiani Fleurier has once again redefined the pinnacle of contemporary luxury with the launch of its new Toric Collection. This timepiece range effortlessly combines refined craftsmanship with modern sartorial sensibilities, setting a new standard for sophisticated watchmaking. The Toric reflects today’s more relaxed codes of masculine elegance—whether it’s worn with a tailored Brunello Cucinelli suit or a luxurious Loro Piana cashmere sweater. The collection encapsulates a unique blend of versatility and timeless style, making it the perfect companion for the modern man who values both heritage and innovation in equal measure.

“The traditional markers of power have evolved; yesterday’s stiff collars and formal attire have given way to a more nuanced expression of influence,” says Parmigiani Fleurier. And with this evolution, the Toric Collection stands as a symbol of that shift, echoing the rhythm of contemporary life where sartorial choices are made with freedom, not formality.

The Craft of Excellence

At the heart of Parmigiani Fleurier’s legacy lies an unwavering dedication to artisanal excellence. The Toric Collection epitomises this ethos with its flawless fusion of traditional watchmaking and the rarest of crafts. “The Toric isn’t just a watch—it’s a masterpiece, revered by collectors and enthusiasts for its artisanal prowess,” the brand proudly declares.

One such example of this mastery is the revival of Grenage, an ancient decorative dial technique painstakingly brought back to life by Michel Parmigiani. This centuries-old art requires a delicate balance of skill and precision, with the process involving a blend of tartar cream, sea salt, and silver, meticulously applied in semi-darkness to preserve its photoreactive qualities. “The dial is rubbed with round movements in all directions, slowly revealing its lead-coloured surface, which transforms into a fine, white grain under the expert hands of our artisans,” explains Parmigiani Fleurier. The result is a unique dial, each bearing subtle nuances that make every Toric watch distinct.

Gold: A Testament to Horological Artistry

In the realm of high horology, few materials command the prestige and challenge of gold. Parmigiani Fleurier elevates this to an art form with its Toric Chronographe Rattrapante and Toric Petite Seconde models, both featuring movements crafted from 18-carat rose gold. Using gold in watch movements is a rarity, and Parmigiani Fleurier is among the few elite watchmakers to embrace its challenges. “The malleability of gold demands the highest level of expertise, as it can compromise mechanical integrity if not handled with precision,” the brand notes.

These timepieces feature bridges that are either open-worked or crafted as architectural elements, adorned with intricate guilloché patterns executed by hand. The craftsmanship required to create the Côtes de Fleurier finish is as much an art form as it is a technical achievement. Each piece is meticulously incised using antique machinery, a stark contrast to the electronically controlled machines used in modern production. “Here, the human hand takes precedence, preserving the centuries-old traditions of watchmaking,” Parmigiani Fleurier shares, underscoring their commitment to the craft.

A Tailored Masterpiece: The Strap

Parmigiani Fleurier’s dedication to detail extends beyond the watch’s mechanical core to its elegant exterior, particularly the bracelet. The Nubuck-treated alligator leather strap is handcrafted through a process that takes two days per piece, reflecting the same level of care as the watch’s intricate movement. The strap is inspired by the art of Italian tailoring, featuring the “punto a mano” stitching technique, which adds a layer of subtle complexity. “This intricate stitching, never before attempted by the manufacturer, was a specific request from Parmigiani Fleurier, mirroring the craftsmanship of a bespoke suit,” the brand explains.

The strap’s velvety softness, achieved through a delicate sanding process, exemplifies the artistry behind even the smallest details. “Nubuck treatment gives the leather a refined, tactile finish, perfected only through the artisan’s sensitivity and experience,” Parmigiani Fleurier elaborates. This final touch transforms the Toric into a complete work of art, where every element—from dial to strap—is a testament to craftsmanship at its finest.

The Toric Collection: A Statement in Modern Luxury

For those who appreciate the intersection of tradition, innovation, and personal expression, the Parmigiani Fleurier Toric Collection is an ideal reflection of this modern aesthetic. It represents more than just a timepiece; it is a declaration of refined taste and understated luxury, crafted for the discerning individual who understands the value of both heritage and contemporary sophistication.

In an era where authenticity and personal style reign supreme, the Toric Collection stands as a timeless beacon of sartorial elegance, bridging the gap between classic horology and the liberated codes of modern luxury.

“In crafting the new Toric collection, we drew upon the rich horological culture and expertise of Parmigiani Fleurier to redefine the essence of the men’s dress watch. This collection embodies a spirit of freedom and sophistication that reflects the evolution of the modern man’s wardrobe. We aimed to break free from traditional constraints, creating a watch that embodies a nuanced, serene, and versatile elegance, meticulously crafted to resonate with the refined essence of today’s discerning individual.”

Guido Terreni, CEO Parmigiani Fleurier