Giorgio Armani’s global clean water initiative Acqua for Life reinforces its commitment to delivering access to water
To mark International Women’s Day, the Giorgio Armani Acqua for Life initiative underlines that one of the integral elements of women’s empowerment on a global scale is access to water, the absence of which reinforces gender inequality. Every day, women and girls around the world will spend a collective 200 million hours fetching water, a duty that deprives them of time that could otherwise be spent working, in education, or caring for their families. But when women are empowered with clean water and sanitation, it can change their world, allowing them to live their lives to their full potential.
Acqua for Life is Giorgio Armani’s initiative focusing on delivering universal access to drinking water in water-scarce regions. Initiated in 2010, the same year that the United Nations recognized the right to water and sanitation as a human right, Acqua for Life has been a commitment for the brand ever since. In 2021, the cumulative level of funding that Acqua for Life has provided to its strategic partners over the years will hit the 10 million Euros mark.
Over the last three years, renowned photographer Viviane Sassen has visited both Madagascar and Nepal to capture Acqua for Life projects with its strategic partner WaterAid. From her visits, Viviane Sassen has created a film and photographs that convey the transformative impact that clean water has on the daily lives of local communities. Through the joyful and optimistic lens of the artist, the film and images illustrate the intrinsic connection between water and life.
Looking to the future, Acqua for Life is committed to continue expanding its engagement with communities around the world to deliver universal access to safe drinking water.
Acqua for Life reinforces its commitment and inaugurates three new projects
Since 2010, Acqua for Life has initiated water projects in 20 countries: Argentina, Bolivia, Brazil, Ghana, Greater China, Haiti, India, Ivory Coast, Kenya, Madagascar, Malawi, Mexico, Nepal, Nicaragua, Papua New Guinea, Senegal, Sri Lanka, Tanzania, Uganda, and Zimbabwe.
Today, Acqua for Life begins 2021 with eight active projects, including three new projects in India, Madagascar, and Malawi, with these latest three projects combined set to reach more than 125,000 people.
Within the Mysore district of Karnataka State, Acqua for Life collaborates with WaterAid to deliver improved water, sanitation, and hygiene services in local institutions, covering 10 healthcare facilities, 20 anganwadi centres (pre-school institutions), and 20 schools. The project contributes to the improved health and well-being of nearly 70,000 people including 5,000 pregnant and breastfeeding women, adolescent girls, and 3,000 children, through increased access to water, sanitation, and hygiene services. The Mysore district has an existing and important connection with Giorgio Armani as the Indian tuberose flower, which is harvested and hand-picked near the same Mysore district, is one of the signature notes of the Giorgio Armani fragrance MY WAY.
In Madagascar, more than 90% of healthcare centres have no hygiene services, and more than 80% of schools lack access to safe drinking water and handwashing facilities throughout the school day. Acqua for Life is working in two communities, Anjepy and Manjakandriana, which have no access at all to clean drinking water. In this specific district, Acqua for Life will continue to work with WaterAid to bring a clean water supply and sanitation services to the district’s three schools and its healthcare facilities, helping over 17,000 people. Madagascan vanilla, an ingredient that is found in a number of Giorgio Armani fragrances, is produced and harvested further north of these regions, as part of a sustainable sourcing program to help local communities in the protected area of Loky Manambato.
In Malawi, a mere 26% of the population have an adequate toilet to use and only 9% have hygiene facilities to wash their hands. The reality is even starker within healthcare facilities. As many as 63% of healthcare facilities do not have satisfactory toilets and 56% have no hygiene facilities. In the central region of Malawi, Acqua for Life supports the Mndinda and Nthondo healthcare facilities, which provide outpatient and maternity services, improving access to inclusive and sustainable water, sanitation, and hygiene facilities. Via these healthcare facilities, more than 38,000 people will have improved access to safe water and sanitation, which will result in increased infection prevention and sustained hygiene behaviour change.