THE COOLEST GIFT THIS SUMMER: VEUVE CLICQUOT X SMEG PRESENT COLLECTOR’S ITEM FRIDGES
Inimitable product design, boundless creativity, and of course, solaire yellow, the colour of positivity and the rising sun, exemplify Veuve Clicquot’s solaire culture. This culture has given rise to collectable products that embody the spirit of Veuve Clicquot. Enhancing the art of living with beautiful, innovative design is part of the Maison’s past and now, future too.
This year marks 250 years of Veuve Clicquot and a quarter century of solaire culture. In honour of this milestone, Veuve Clicquot has collaborated with Smeg to launch a particular version of the FAB28 fridge customised in the iconic Veuve Clicquot yellow, a combination of design and innovation that encapsulates the spirit of the two brands.
A handful of collectors will have the opportunity to purchase one of these 1950s-style refrigerators, including 36 bottles of Veuve Clicquot Yellow Label at Yuppiechef and select liquor retailers nationwide*, bringing the spirit of solaire culture into the home. Renowned for its soft rounded curves, the iconic FAB28 refrigerator has become a household name and iconic symbol worldwide. The 270-litre capacity fridge features the signature Veuve Clicquot yellow, symbolising the values of audacity and optimism the House has carried for 250 years, and the Veuve Clicquot branding.
The Veuve Clicquot X Smeg collaboration also includes the mini Clicquot Fridge gift box that embodies the same design principles. This collectable insulated box demonstrates the Maison’s ability to take the everyday and transform it into something unique and desirable. This iconic gift pack is in limited quantities in classic solaire yellow, bears the 250th birthday emblem and retails from R799,95. 100% iconic, the Clicquot Fridge design looks back to Veuve Clicquot’s love of design and beautiful objects. But it also looks forward – to more sustainable innovation.
Having pledged itself to a greener future in 1990, Veuve Clicquot has made monumental shifts in how it produces its champagne from grape to glass. For the new Clicquot Fridge, this means a plastic-free box designed in pewter, an infinitely recyclable material. With a removable inner wedge made from sugar cane waste and reusable packaging, giving it a second life. Further emphasising the Maison’s talent for innovation, the box is isothermal, keeping your bottle of champagne cool for up to 2 hours and broadening the horizons of where you can enjoy your champagne.
This collaboration, which boasts items like the Clicquot Fridge and the Veuve Clicquot Smeg FAB28 refrigerator, offers more than just collectors’ pieces. They manifest the brand’s continued ability to draw inspiration from the past to create a brighter, more sustainable future.
*Veuve Clicquot Smeg FAB28 refrigerators can be purchased at Yuppiechef, Makro, Norman Goodfellows, Pick n Pay, Spar Tops and Boulevard Cellars. For more information, please get in touch with lucienne@avenue.capetown.
